Anne-Marie Jordan

We’ve got into the nitty gritty of what a content producer does, but what does it look like once the content has been implemented?

Deeson took on the challenge of revamping the online presence of The Society of Radiographers, the trade union and professional body which represents the whole of the radiographic workforce. Its fresh new look at www.sor.org instantly grabs visitors’ attention and encourages them to return on a regular basis, thanks to the news stories being updated on a daily basis.

It is well known that any website worth its weight in pixels has to be sharp, well written and chock full of appropriate content – as well as regularly updated to attract that all-important returning traffic. This is where the role of a content producer is vital for ensuring your website is relevant and engages with your target audience.

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